We are very proud that WM Morrisons Supermarket, Skipton has added our whole range of YORS branded products, Yorkshire Original Rapeseed oils, mayonnaise and salad dressings.
In the first week customers have responded well to the YORS products and YORS Chilli Infused Cold Pressed Rapeseed Oil was one of the top selling lines.
Range stocked in the Skipton store includes the following:
- 500ml Rapeseed Oils including our ‘Great Taste 2017’ award winning Chilli and Sicilian Lemon, plus the Original Cold Pressed, Garlic & Rosemary, Black Pepper, Smoked, plus our popular, 200ml, healthy, Original Spray Oil.
- Mayonnaise including Lemon, Lemon & Garlic, Smoked Chilli, Smoked Garlic and Smoked Original.
- Salad Dressings including Honey, Mustard & Elderflower, Sweet Apple, Chilli Ginger and Summer Herb.
You can now find the YORS range in: Skipton Morrisons, Broughton Road, Skipton, BD23 1RT.
Danny Clee, Morrisons Local Solutions Manager for Yorkshire, said “Our customers tell us they want to see more food and drink produced locally in our stores and our foodmakers programme aims to do just that. Sourcing more local food and reducing the distance food travels is a priority for Morrisons so we’re delighted that Wharfe Valley Farm is stocked in our Skipton store.”
Sallyann Kilby, Director of Wharfe Valley Farm, said “Our Yorkshire Original Rapeseed range is an obvious choice for the new Skipton Morrisons flagship store as provenance and quality are paramount in their local supplier strategy.
Wharfe Valley Farm was one of the first rapeseed producers in the UK in 2009, having recognised the many advantages of growing rapeseed crop on their farm in Collingham, West Yorkshire, using traditional methods of ‘swathing’, which is chemical-free harvesting.
Since then the range has increased to over 30 products, with a firmly established reputation as a leading Yorkshire rapeseed producer. We have had a great start this week in selling the wider range of rapeseed oil products in Morrison’s, reinforcing our belief that there is greater consumer awareness today of the health benefits of cold pressed rapeseed oil over other culinary alternatives.”
Morrisons currently stock the YORS Cold Pressed Original Rapeseed Oil throughout their Yorkshire stores.